VW unveiled their new corporate branding on Monday, joining the flat logo revolution led by Apple’s iPhone operating system in 2013 that has seen the likes of Microsoft, Google, Netflix and other giants move away from a 3D presentation of their identity.

But why?

Termed “New Volkswagen” the PR pitch is about bringing the company into the modern age and embracing the electric vehicle future of the motor sector, but it’s just as much a part of trying to move on from the global emissions scandal of 2015.

When he took over in the wake of the scandal, Herbert Diess looked to move the group beyond ‘dieselgate’ and focus on turning around poor sales performance, as well as looking ahead to the implementation of the WLTP.

This rebrand is just the latest move in the “Transform 2025+” plan, after having trimmed down a bloated line up of vehicles and engines and has already improved the group’s profits.

The Eurowerks team are divided over the new look – what do you guys think? Let us know!

Picture Credit : VW Media

Oldskool VW Geek, who loves any form of motorsport. Founded Eurowerks with Neil. He manages the day to day running of the website and the social media accounts, whilst finding time to enjoy taking pictures at shows and events.